Vaishali Gaja

Brand identity is a tangible asset that appeals to the senses. It fuels recognition, amplifies differentiation. Brand identity designing takes disparate elements and unifies them into whole systems.

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As a designer, working on brand visual identity design, it  is a disciplined process used to build awareness and extend customer loyalty that is visually aesthetic and functionally objective. It is an opportunity to build recognition and express an amalgamation of  ideas about a brand via a designer standpoint with what the brand stands for, to get to the heart of how these elements communicate to your customers, what perception do we have to build around for your brand to stand out.