Vaishali Gaja
Kalon
Brief
Kalon is a herbs infused & tested herbal Gel that promotes removal of skin impurities, naturally and as a healthy skin care routine. The brief was to develop and design a brand logo that stands firm with what kalon wanted to convey - taking care of your skin with nothing but pure natural herbs. The brand required to be simple, clean, not too fancy yet distinct in features, to be used daily.
Creative Solution
The brand mark design started with a process of conceptualisation & defining of the principles, values goals and beliefs towards what skin care meant to Kalon? Since this herbal gel provides softer skin, improving complexion texture by eliminating dirt, dead skin cells, acne or pimples - basically clearing out your skin, naturally, the belief I worked on was: simplicity.
Based on the brief, the idea of giving your skin daily care, sans chemicals, I worked on the brand personality & design using typography - that reflects a firm approach to the product and gives a simple yet a distinct personality of its own.
